Platform
Format
Typical number of people one post reaches
How often a typical post gets shared or sent
Context only. Your rate is driven by reach, not follower count.
Niche
Usage rights
Organic · 12 mo on InstagramIncluded
Exclusivity
Every deal includes the 5-day hold: 48h before, posting day, 48h after.
Payment
When the brand pays. 50/50 (half on signature, half on delivery) is the default; earlier pay earns a discount, later a small premium.
Your rate · three anchors
Ask for Target. Priced on 25,000 avg reach. 42,000 followers shown for context.
Floor
$350
Target ▸ ask this
$425
Reach
$500
42,000 followers · contextInstagram · Reel
$17 per 1K reach · 25,000 avg reach
≈ ±48% · Indicative confidenceWhy?Hide
- Based on a single post — indicative only
- Some figures are self-reported, not from a connected account
Negotiation script · paste into the DM
For a reel on Instagram reaching about 25,000 people per post, my rate is $425. I can open there. (Private: aim for $425, you can anchor as high as $500, and $350 is your walk-away floor. Don't go below it.)